Wine Club

Our Club Offerings

Join the Joullian Family

Joullian offers you selections of our wines, shipped to you three times a year. In addition, you’ll be invited to exclusive events, the first to know about new and limited releases, and offered special savings on wines with no cost to join. Sign up for the wine club that suits your taste, and welcome to the family.

Select your club

Estate Red Club

  • 3 Shipments per year
  • 3 Wines per shipment
  • All red varietals
  • 9 Wines per year
  • Price: $90 per shipment
Join Now

Inner Circle Club

  • 3 Shipments
  • 4 Wines per shipment
  • Red & White varietals
  • 12 Wines per year
  • Price: $105 per shipment
Join Now

Club J

  • 3 Shipments
  • 6 Wines per shipment
  • Varietals of your choice
  • 18 Wines per year
  • Price based on selection
Join Now

Platinum Club

  • 3 Shipments
  • 12 Wines per shipment
  • Varietals of your choice or Winemaker’s choice
  • 36 Wines per year
  • Price based on selection
Join Now

Benefits for all members

Additional Benefits for Club J & Platinum Club Members


Tom & Jane Lerum, Owners

Owners Jane and Tom Lerum are California residents with close ties to Carmel Valley.  The couple was engaged on a family owned property only a few miles away from Joullian Vineyards.  It was through spending time together in Carmel Valley over the years that led Tom and Jane to fall prey to the romance of the wine business.

Jane is an Oklahoma native who got her start working in banking and now serves as a director for the newly established Arnall Family Foundation. She graduated from Duke University where she studied public policy and environmental engineering.

Tom serves in the United States Air Force as an Acquisitions Officer and is stationed in Los Angeles.  Originally from San Diego, Tom graduated from the Air Force Academy in Colorado Springs with a degree in Systems Engineering Management.

Both Jane and Tom have studied wine business management at the University of California, Los Angeles.

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Matt Piagari, Winemaker

For over 10 years, Matt Piagari has helped create some of the most magnificent and recognized wines on California’s Central Coast.  After studying Enology at Cal Poly, San Luis Obispo, Piagari worked at J. Lohr’s pilot winery helping craft their award-winning Vineyard and Cuvee Series wines.  In 2012, Piagari was hired by Donati Family Vineyard in Paso Robles to assist in making the transition from small scale, boutique winery, to a nationally distributed brand recognized for handcrafted premium wines.

In August of 2016, Matt joined Joullian Vineyards, bringing his hands-on winemaking experience to some of the most spectacular fruit grown in Santa Lucia Highlands, Arroyo Secco and Joullian’s own renowned Carmel Valley estate vines.  He lives in Marina with his wife, Lauren, and their Catahoula Leopard dog, Blue.

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Hal Ellison, General Manager

Hal Ellison began his career at Joullian Vineyards in 2011 as an apprentice under Ridge Watson and quickly established himself as an integral part of the Joullian team.

Within a year he was placed in charge of managing the Village Tasting Room while also remaining involved in production during harvest season.

As Hal continued to successfully develop Joullian’s retail sales operations, he was further entrusted with managing national and international wholesale accounts, and became Joullian’s Director of Sales.

At the beginning of 2016, Hal was promoted to the position of General Manager, where he oversees and directs all personnel, business and sales operations.

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