Special Events

Join Us at Joullian

Wine Club Pick-Up Party

Friday, February 23rd
4:00 p.m. – 7:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Calling all members! Join us for our first pick-up party of the year and taste through various new release wines as you enjoy fresh poke provided by The Poke Lab!* Event includes a prize-winning raffle and donations to the Monterey SPCA. We hope to see you there!
*Poke bowls will be offered for a purchase of $10.00 each


Joullian Wine Bingo Night

The First Thursday of Every Month
Thursday, March 1st
Thursday, April 5th
5:00 p.m. – 7:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Join us for some good ole fashioned BINGO, with a twist! Purchase a reusable blank BINGO board for $5, you’ll fill out the board with provided facts, wine terms, and Joullian history. Receive a 50% wine-by-the-glass discount* on select wines with purchase of BINGO board. Winner(s) will receive a Joullian prize: branded swag, 2 for 1 tasting, or a small bottle discount on select wine. Space is limited, so hurry to reserve your seat… and let the games begin!

*50% wine-by-the-glass discount is only available on select wines and valid for one glass only.
Please RSVP to the Tasting Room (831) 659-8100.


Open Mic Night at Joullian!

Saturday, March 10th
5:00 p.m. – 7:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Introducing Open Mic Night at Joullian! Bring your creativity and entertain the
crowd with a musical piece, poetry reading, comedy skit, or anything else you’d like to
share with friends of Joullian. Enjoy $5 wine-by-glass specials and munch on freshly-
popped popcorn as you enjoy live entertainment in our lounge.
*Skits may be a personal piece or written by someone else

If you’d like to present, please sign up prior by calling (831) 659-8100 or email

$5 Entry Fee per Person


St. Patty’s Celebration

Saturday, March 17th
1:00 p.m. – 4:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Join us for a fun St. Patrick’s Day celebration at Joullian as you enjoy small bites
from Paradise Catering. Wear green and receive a 10% off discount on wine or
merchandise. We hope to see you there!

FREE for Wine Club Members
$10 Tasting Fee for General Admission




Tom & Jane Lerum, Owners

Owners Jane and Tom Lerum are California residents with close ties to Carmel Valley.  The couple was engaged on a family owned property only a few miles away from Joullian Vineyards.  It was through spending time together in Carmel Valley over the years that led Tom and Jane to fall prey to the romance of the wine business.

Jane is an Oklahoma native who got her start working in banking and now serves as a director for the newly established Arnall Family Foundation. She graduated from Duke University where she studied public policy and environmental engineering.

Tom serves in the United States Air Force as an Acquisitions Officer and is stationed in Los Angeles.  Originally from San Diego, Tom graduated from the Air Force Academy in Colorado Springs with a degree in Systems Engineering Management.

Both Jane and Tom have studied wine business management at the University of California, Los Angeles.

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Matt Piagari, Winemaker

For over 10 years, Matt Piagari has helped create some of the most magnificent and recognized wines on California’s Central Coast.  After studying Enology at Cal Poly, San Luis Obispo, Piagari worked at J. Lohr’s pilot winery helping craft their award-winning Vineyard and Cuvee Series wines.  In 2012, Piagari was hired by Donati Family Vineyard in Paso Robles to assist in making the transition from small scale, boutique winery, to a nationally distributed brand recognized for handcrafted premium wines.

In August of 2016, Matt joined Joullian Vineyards, bringing his hands-on winemaking experience to some of the most spectacular fruit grown in Santa Lucia Highlands, Arroyo Secco and Joullian’s own renowned Carmel Valley estate vines.  He lives in Marina with his wife, Lauren, and their Catahoula Leopard dog, Blue.

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Hal Ellison, General Manager

Hal Ellison began his career at Joullian Vineyards in 2011 as an apprentice under Ridge Watson and quickly established himself as an integral part of the Joullian team.

Within a year he was placed in charge of managing the Village Tasting Room while also remaining involved in production during harvest season.

As Hal continued to successfully develop Joullian’s retail sales operations, he was further entrusted with managing national and international wholesale accounts, and became Joullian’s Director of Sales.

At the beginning of 2016, Hal was promoted to the position of General Manager, where he oversees and directs all personnel, business and sales operations.

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