Special Events

Join Us at Joullian

Harvest Feast

Saturday, September 30th
11:00 a.m. – 4:00 p.m.
Winery: 20300 Cachagua Road, Carmel Valley

Get Your Stompin’ Feet Ready!

Enjoy a fun-filled day at our annual Harvest Feast including: Wine Tasting, a Grape Stomp Competition, Games & Prizes, Vineyard Tours and a Catered Lunch.

Email: to sign up to be a “Stomper” or a “Crusher” in our grape stomp competition. Space is limited, so don’t miss out on this festive relay race.

*Wine Club Members Only Event

Pumpkins & Poke

Saturday, October 14th
1:00 p.m. – 3:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

“Fall” into the holiday season with Joullian! The Poke Lab truck will be joining us and be offering fresh poke and veggie bowls for purchase, enjoy your poke bowl with special wine-by-the-glass discounts* on select wines. Then treat yourself to a free pumpkin with a minimum purchase of $50. You’re guaranteed to have a ghoulishly good time!

Wine Club Pick-Up Party

Friday, October 27th
4:00 p.m. – 7:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

It’s that time of year again! Come by and pick up your fall shipment and enjoy small bites, tastings from your shipment and great company.

Wine Club Members Only Event

Joullian Wine Bingo Night

Thursday, November 2nd
4:00 p.m. – 6:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Join us for some good ole fashioned BINGO, with a twist! Purchase a reusable blank BINGO board for $5, you’ll fill out the board with provided facts, wine terms, and Joullian history. Receive a 30% wine-by-the-glass discount* on select wines with purchase of BINGO board. Winner(s) will receive a Joullian prize: branded swag, 2 for 1 tasting, or a small bottle discount on select wine. Space is limited, so hurry to reserve your seat… and let the games begin!

*30% wine-by-the-glass discount is only available on select wines and valid for one glass only.

Corks & Canvas – A Wine & Paint Party with Joullian

Saturday, November 11th
4:00 p.m. – 6:00 p.m.
Tasting Room: 2 Village Drive, Carmel Valley

Tap into your inner Picasso or simply join us for a really good time! Local artists, Darls & Darls Fabrications will be partnering with us for this event to teach us how to paint a simple art piece. Enjoy a 50% wine-by-the-glass discount* on select wines and small bites provided by Paradise Catering. Space is limited, so hurry to reserve your seat!

For more information about Darls & Darls Fabrications, visit

Wine Club Members Only Event
$35 per person

*50% wine-by-the-glass discount is only available on select wines and valid for one glass only. Wine purchased after initial glass will be valid for member discount.

Wine & Wreaths

Saturday, December 2nd
11:00 a.m. – 4:00 p.m.
Winery: 20300 Cachagua Road, Carmel Valley

Get in the holiday spirit by decorating a wreath made out of vineyard clippings while sipping on Joullian wine.

Enjoy a fun-filled day including: Wine Tasting, Cellar Tours, a Catered Lunch, Raffle Prizes and Wreath Making.

*Bring non-perishable food items to donate to the Food Bank for Monterey County to be entered into the raffle!

If you have questions, please call 831.659.8100 or email


Tom & Jane Lerum, Owners

Owners Jane and Tom Lerum are California residents with close ties to Carmel Valley.  The couple was engaged on a family owned property only a few miles away from Joullian Vineyards.  It was through spending time together in Carmel Valley over the years that led Tom and Jane to fall prey to the romance of the wine business.

Jane is an Oklahoma native who got her start working in banking and now serves as a director for the newly established Arnall Family Foundation. She graduated from Duke University where she studied public policy and environmental engineering.

Tom serves in the United States Air Force as an Acquisitions Officer and is stationed in Los Angeles.  Originally from San Diego, Tom graduated from the Air Force Academy in Colorado Springs with a degree in Systems Engineering Management.

Both Jane and Tom have studied wine business management at the University of California, Los Angeles.

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Ridge Watson, Winemaker

Born and raised in Kansas City, Watson matriculated at Stanford University (BA History, 1968) where he studied the wines of the world under the tutelage of famed wine merchant, Dick Russ.  After a five-year career as a San Francisco Bay Area wine merchant, Watson obtained his Masters Degree in Food Sciences with emphasis in Enology at CSU Fresno. He then apprenticed in Bordeaux, France (Ch. Carbonnieux) and Australia (Hungerford Hill, Cimicky Winery) prior to joining the Joullian and Sias families of Oklahoma City in 1981 to develop the Joullian Estate and its award-winning wines from the “terroir to the bottle.”

In 1990, Watson oversaw the creation of Joullian Vineyards’ winery, integrating California’s latest technology to minimize labor and maximize control while allowing the winemaker to employ both Burgundian and Bordelaise fermentation regimes, as well as a wide range of barrel aging, temperature and humidity choices.

Watson views his job with Joullian much like a regisseur in the French wine industry with responsibilities ranging from land and vineyard management to winemaking, blending and creating new products, and assisting the marketing of the wines, as the ultimate ambassador of Joullian Vineyards.

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Hal Ellison, General Manager

Hal Ellison began his career at Joullian Vineyards in 2011 as an apprentice under Ridge Watson and quickly established himself as an integral part of the Joullian team.

Within a year he was placed in charge of managing the Village Tasting Room while also remaining involved in production during harvest season.

As Hal continued to successfully develop Joullian’s retail sales operations, he was further entrusted with managing national and international wholesale accounts, and became Joullian’s Director of Sales.

At the beginning of 2016, Hal was promoted to the position of General Manager, where he oversees and directs all personnel, business and sales operations.

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