Tom & Jane Lerum, Owners
Owners Jane and Tom Lerum are California residents with close ties to Carmel Valley. The couple was engaged on a family owned property only a few miles away from Joullian Vineyards. It was through spending time together in Carmel Valley over the years that led Tom and Jane to fall prey to the romance of the wine business.
Jane is an Oklahoma native who got her start working in banking and now serves as a director for the newly established Arnall Family Foundation. She graduated from Duke University where she studied public policy and environmental engineering.
Tom serves in the United States Air Force as an Acquisitions Officer and is stationed in Los Angeles. Originally from San Diego, Tom graduated from the Air Force Academy in Colorado Springs with a degree in Systems Engineering Management.
Both Jane and Tom have studied wine business management at the University of California, Los Angeles.
Ridge Watson, Winemaker
Born and raised in Kansas City, Watson matriculated at Stanford University (BA History, 1968) where he studied the wines of the world under the tutelage of famed wine merchant, Dick Russ. After a five-year career as a San Francisco Bay Area wine merchant, Watson obtained his Masters Degree in Food Sciences with emphasis in Enology at CSU Fresno. He then apprenticed in Bordeaux, France (Ch. Carbonnieux) and Australia (Hungerford Hill, Cimicky Winery) prior to joining the Joullian and Sias families of Oklahoma City in 1981 to develop the Joullian Estate and its award-winning wines from the “terroir to the bottle.”
In 1990, Watson oversaw the creation of Joullian Vineyards’ winery, integrating California’s latest technology to minimize labor and maximize control while allowing the winemaker to employ both Burgundian and Bordelaise fermentation regimes, as well as a wide range of barrel aging, temperature and humidity choices.
Watson views his job with Joullian much like a regisseur in the French wine industry with responsibilities ranging from land and vineyard management to winemaking, blending and creating new products, and assisting the marketing of the wines, as the ultimate ambassador of Joullian Vineyards.
Hal Ellison, General Manager
Hal Ellison began his career at Joullian Vineyards in 2011 as an apprentice under Ridge Watson and quickly established himself as an integral part of the Joullian team.
Within a year he was placed in charge of managing the Village Tasting Room while also remaining involved in production during harvest season.
As Hal continued to successfully develop Joullian’s retail sales operations, he was further entrusted with managing national and international wholesale accounts, and became Joullian’s Director of Sales.
At the beginning of 2016, Hal was promoted to the position of General Manager, where he oversees and directs all personnel, business and sales operations.